For shops and distributors who stock CHAOS

The marketing kit.

Logos, product photography, and a straight answer on what you can claim about our products. Everything in one download, no form in front of it.

CHAOS Shop Marketing KitZIP · 8.4 MB · 35 files · updated July 2026 Download the kit →

What is inside

Company logosCHAOS Moto and CHAOS Supplies marks in PNG, including transparent versions for video and dark backgrounds.
Product logosQuick Dry, Bubble Check, and Pry Bar Grip in vector SVG and PDF plus PNG. Vector scales cleanly for print and large format.
Product photographyFull resolution shots of Quick Dry, Bubble Check, both grips, and Slicks. Two are square on white and drop straight into a listing.
A claims sheetWhat we can support and what nobody should print. Written so your copy and ours never contradict each other.

Writing about our products

The full sheet is in the kit. Three rules cover most of it, and they are the ones that keep everybody out of trouble.

  • Say what the product does, not how it rates. Prep N Stick Quick Dry is acetone based and fast evaporating, and the edge is speed. It contains no trichloroethylene and no perchloroethylene. It is also flammable, DOT UN1090 Class 3, so it gets handled per the SDS and never gets described as safe for the tech.
  • Scope made in USA to the product. Our chemicals and our grips are made in the USA. Our eyewear is imported. A blanket claim across the catalog is not accurate and not FTC compliant.
  • Never put a competitor name next to a number. State our numbers and let the reader do the math. No statistics that nobody can point to a source for, which includes injury rates.

Video you can use

Six short videos from our Tire Review series, all of them the product doing the job. Embed them, run them on a counter screen, post them.

All six videos → Why wheel weights keep falling off Find a slow leak in seconds Stop scratching wheels with your bar
What is not in here yet

Bay photography and prebuilt social templates. We would rather tell you they do not exist than hand you a folder of stock photos that were never shot in a tire bay. If you want either one, say so and it moves up the list.

Also useful

SDS and documentation → Press resources → Shop math calculators →

Need a size, format, or crop that is not in the kit, or want something added to it, email astorch@chaosmoto.com and we will cut it. Pricing comes from your distributor or from sgivaudan@chaosrxoptics.com.