Leadership
The people
behind the work.
Thirty years making the chemistry, eyewear, and gear that keep crews safe, across two brands and a program that outfits more than 10,000 technicians at over 1,200 locations. These are the people who run it.
Chau Nguyen
President
Chau leads CHAOS on one conviction: the people doing the hardest jobs deserve safer, better tools. That belief has driven the company for more than thirty years, turning real shop-floor problems into products worth making. She measures CHAOS by the crews it protects, not by growth alone.
Rich Thomas
VP of Sales
Rich co-founded CHAOS and has built it since 1994, today leading sales across CHAOS Moto and CHAOSRXOptics. His path runs from cardiovascular sales at Pharmacia and Upjohn to chairing the National Minority Supplier Development Council, and it lands on one rule: safety first.
Alex Storch
VP of Marketing & eCommerce
Alex leads marketing and e-commerce across the CHAOS brands, building the demand generation, brand systems, and digital infrastructure behind the company's growth. Over twenty years in B2B and e-commerce, he has tripled online revenue, cut acquisition cost, and made marketing a measurable pipeline.
Michael Frederick
Director of New Product Development
Michael came to CHAOS after a career in the tire aftermarket, including a long tenure at Belle Tire, where he helped build the wheel program into one of the country's largest. What pulled him in was technician safety: USA-made products that help reduce hand injuries and cut the chlorinated solvents. He now leads new product development, including custom and private-label grip programs.
Scott Givaudan
Director of National Accounts · LinkedIn
Scott leads national accounts across CHAOS Moto chemicals and grips and the CHAOSRXOptics employer eyewear program, putting the line in front of tire chains, crews, and shops nationwide. He brings thirty years in high-service retail and knows how to build an account. His focus is simple: get the right product into more bays.